Post by rabia85852 on Oct 30, 2024 6:59:35 GMT
RTB is an integral component of programmatic advertising, which automates processes and transactions (operations on the movement of funds) associated with the purchase and placement of advertising. All this can be called a kind of Internet marketing tool , which is gaining great popularity.
Real-time bidding algorithms are designed to optimize transactions so that web property owners receive the best possible payment for an impression and advertisers can place their ads in front of the most relevant audience.
RTB auction: what is it
We have already talked about what RTB auctions are, now let's talk about how they happen. It lasts about 100 ms, after which an ad with certain attributes is on page seo service shown. As in any auction, all participants come together and announce their bids for a certain advertising space. It does not matter where exactly this space is, or what size it is. What really matters is the actual content of the ad and information about the user circle.
who sell impressions through SSP platforms and advertisers using DSP platforms and data providers. By the way, we recommend that you learn about what YAN is , because some of its platforms participate in auctions as sellers. Each part of the mechanism performs its work simultaneously, so the entire auction process takes less than a second.
To set everything up and make it work, the publisher presents its web page to the SSP as an advertising source. The owner embeds a special code into the web page that helps to observe the behavior of visitors and then provides the received information to the data provider for further analytical actions.
All analyzed data about any user is completely anonymous information. The main goal of SSP for owners is to sell ad space at the highest rate they can get. SSP gathers a network of publishers and helps them increase their profits by selling ad inventory in an automated model.
RTB blocks: what is it
We have already figured out what RTB blocks are - these are special places on the site where advertising for inexpensive creation of a business card site is shown , because the advertiser from the website promotion company won the auction.
Real-time bidding algorithms are designed to optimize transactions so that web property owners receive the best possible payment for an impression and advertisers can place their ads in front of the most relevant audience.
RTB auction: what is it
We have already talked about what RTB auctions are, now let's talk about how they happen. It lasts about 100 ms, after which an ad with certain attributes is on page seo service shown. As in any auction, all participants come together and announce their bids for a certain advertising space. It does not matter where exactly this space is, or what size it is. What really matters is the actual content of the ad and information about the user circle.
who sell impressions through SSP platforms and advertisers using DSP platforms and data providers. By the way, we recommend that you learn about what YAN is , because some of its platforms participate in auctions as sellers. Each part of the mechanism performs its work simultaneously, so the entire auction process takes less than a second.
To set everything up and make it work, the publisher presents its web page to the SSP as an advertising source. The owner embeds a special code into the web page that helps to observe the behavior of visitors and then provides the received information to the data provider for further analytical actions.
All analyzed data about any user is completely anonymous information. The main goal of SSP for owners is to sell ad space at the highest rate they can get. SSP gathers a network of publishers and helps them increase their profits by selling ad inventory in an automated model.
RTB blocks: what is it
We have already figured out what RTB blocks are - these are special places on the site where advertising for inexpensive creation of a business card site is shown , because the advertiser from the website promotion company won the auction.
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